2728 Polo Ln. Listed And Sold.. Texas Associate Broker Debbie Murray at Allie Beth Allman & Associates just sold beautiful 2728 Polo Ln. in prestigious Willow Bend in Plano. Debbie has a BBA in Marketing, therefore, she is equipped to represent you on the sale of your home. As a Master Certified Negotiation Expert, Debbie knows the questions to ask, and techniques to implement to help you achieve your preferred sales price. Contact her to buy or sell your next Dallas area home at 214-558-1004.
Throw Back Thursday Best Marketing of a Property Press Release
FOR IMMEDIATE RELEASE
Contact: Debbie Murray
Phone: 214/558-1004
Email: Debbie.Murray@AllieBeth.com
Debbie Murray of Allie Beth Allman & Associates Received the 2016 Luxury Home Marketing Award for “Best Marketing Of A Property”
The Leaders in Luxury 2016 Marketing Awards recognize luxury real estate professionals who demonstrate the ability to market upscale properties
Tucson, AZ (October, 2016) – Allie Beth Allman & Associates is proud to announce today that Debbie Murray was the recipient of the prestigious 2016 Leaders in Luxury Marketing Award from The Institute for Luxury Home Marketing (The Institute) for “Best Marketing Of A Property”. These awards recognize luxury real estate professionals who demonstrate experience and expertise in marketing high-end residential properties.
“The quality of award entries this year from our members was extremely impressive. It’s further proof that Institute members are the best choice for affluent buyers and sellers who need an experienced real estate professional,” said Diane Hartley, general manager of The Institute.
Debbie has 17 years of residential real estate experience, a BBA in Marketing, and she has 9 professional designations including the Certified Luxury Home Marketing Designation. Her award-winning submission included a strategic customized marketing plan for her prestigious $ 3 Million Museum Tower listing which sold this year. In late September Debbie was honored to receive the “Best Digital Marketing Award” at Who’s Who In Luxury Real Estate at the 2016 Fall Conference in Aspen, CO. Debbie was also voted D Magazine Best Realtors 2016.
View the list of 2016 Leaders in Luxury Marketing Award winners here.
Members of The Institute submitted a record-setting number of entries into one or more of the five categories, which were then evaluated by a panel of independent marketing experts. Award winners were announced at The Institute’s annual Leaders in Luxury event held in Tucson, Arizona October 10-12, 2016. Leaders in Luxury is an exclusive event open only to Institute members who have earned the Certified Luxury Home Marketing Specialist® (CLHMS) designation. As seen in the Wall Street Journal, the CLHMS designation assures affluent buyers and sellers that the agent they chose has received specialized training and has knowledge, insight and marketing expertise to serve the upper-tier market.
Another New Construction SOLD
Another New Construction SOLD.
Buying new construction is very different from purchasing a resale home. With 27 years of experience in the Dallas luxury market, Debbie Murray provides the expertise, negotiation strength, and builder insight you need to protect your investment and maximize value.
Here’s how she helps:
1️⃣ Expert Builder & Community Guidance
Not all builders are equal — and not all communities appreciate the same way.
Debbie:
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Identifies reputable builders with strong track records
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Advises on up-and-coming neighborhoods with long-term value
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Compares builder quality, timelines, and resale potential
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Helps you evaluate HOA structures, amenities, and future development plans
Her deep relationships in the Dallas market give you insider knowledge most buyers don’t have.
2️⃣ Strategic Lot & Floor Plan Selection
In new construction, your lot choice can significantly impact resale value.
She helps you:
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Choose premium lots (greenbelt, corner, privacy, views)
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Evaluate sun orientation and backyard usability
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Compare structural options vs. cosmetic upgrades
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Avoid over-improving for the neighborhood
These early decisions can affect tens — even hundreds — of thousands in long-term value.
3️⃣ Skilled Contract & Incentive Negotiation
Many buyers assume they don’t need representation when buying from a builder. In reality, the builder’s sales rep represents the builder — not you.
Debbie:
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Negotiates upgrades and closing cost incentives
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Reviews builder contracts carefully
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Advises on pricing strategy and timing
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Protects your interests during change orders
Her experience ensures you don’t leave money or leverage on the table.
4️⃣ Design & Upgrade Guidance
Upgrades can quickly inflate your budget — and not all of them add resale value.
She helps you:
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Prioritize high-ROI upgrades
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Avoid trendy finishes that may date quickly
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Balance personalization with future marketability
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Coordinate with designers and vendors
5️⃣ Construction Oversight & Closing Support
From foundation to final walkthrough, Debbie stays involved.
She:
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Monitors construction milestones
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Recommends independent inspections
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Assists with punch list review
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Ensures warranty documentation is clear
Her goal is to deliver a smooth closing — and a home that meets expectations.
6️⃣ Long-Term Investment Perspective
New construction isn’t just about today — it’s about future resale.
With nearly three decades in the Dallas luxury market, Debbie understands:
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Buyer demand trends
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Architectural styles with lasting appeal
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Pricing cycles and absorption rates
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What future buyers will value
That perspective protects your investment long after move-in day.
Why Representation Matters in New Construction
Builder sales agents work for the builder. Debbie works for you.
With 27 years of experience at Allie Beth Allman & Associates, she combines:
✔ Market expertise
✔ Builder relationships
✔ Negotiation strength
✔ Luxury positioning strategy
✔ Long-term investment insight
Contact Debbie today at 214-558-1004 for purchase your next new home.